Film Marketing Campaign Research

Videos Marketing Campaign

Back-Story Of Lyrical Lemonade

I've begun my research straight onto youtube because that's where all trailers are about big movies. But then I wasn't interested that much in movies, so I went to Lyrical Lemonade: It's a youtube channel created by Cole Bennett, It was firstly a website about music and artist based on Hip-Hop Genre.

Now it's one of the biggest youtube channels on youtube and has over 1 billion views, He is the director of all the video clips uploaded on the channel sometimes even more then a director, for example in his early days he was doing everything. from location scout to final Editing. Even creating proposals for major artists such as EMINEM, Kanye West, J.Cole and many more.

Marketing Style Of Lyrical Lemonade

This style of marketing was created by social media because they show snippets of the upcoming videos similar to the way companies show trailers. The only difference is that lyrical lemonade would mainly use Instagram for their "trailers" where major companies will show it on youtube as they won't have more options. Therefore lyrical lemonade can be more creative with their way of publishing as they have their own Instagram page, website, and also major going youtube channel. The audience would expect something upcoming but unless they present a snippet of it on any of these 3 platforms its really a guessing game.

Lyrical Lemonade is a very productive industry as they constantly have new products coming out.  Such as t-shirts, hoodies, and cans of lemonade. Every single can has different tastes based on the cover of it: If it's Polo-G or Cordae there will be 2 different tastes, therefore people will buy lots of them as the websites provide you with more then 15 different flavors.

Lyrical Lemonade also has released multiple of snippets about the flavors and also the people who are involved have tested the drinks because they won't want to sell something they won't like.

The marketing team has also showed multiple times on Instagram the drinks and that you can order them from the official website

This image is lyrical lemonade's marketing products in between different platforms, therefore they will be able to get lots of different variety audience in multiple platforms together or separately to buy their quality products also they promote upcoming videos or major products on all the social media.